And there it was...a dot on the horizon. Or maybe a couple of dots, that came together to form...the concept of northbound. A place where beautiful, fresh and unpretentious design from the nordics was to be united. Unique and fun fashion and lifestyle design. 

with love from the nordics

In the coldest March month ever, I decided to go for it. 'Let's set up a webshop', where everything could come together online. Helped by the beautiful templates and software of MyShopify I worked day and night, week days and weekends. It was fun, but getting serious now...Friends and family had a hard time catching up...but I'd chosen my path...and it was heading north!

"Two roads diverged in a wood, and I,

I took the one less travelled by,

And that has made all the difference."


As I'm posting this first blog, my site hasn't even gone online...but soon will. And when it does, read my short story about northbound.

with love...

March 21, 2013 — Shopify

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