after a few years we thought it was time for a fresh start, with a new logo and style. we hope you like it as much as we do!

of course we still be Northbound store but with a new twist and products from more of our new nordic friends. Feel free to check the site and if you have questions you can contact us at hello@northboundstore.com.

and you know, we do it all..



Northbound at Home!!

Just a year after settling up our concept store in New Babylon Shopping Center, we opened a second northbound store!! This time, our focus is on Interior Design! 

Lots of cooooool stuff for in your home, kitchen to bathroom...! We have wonderful new designs by Menu, Denmark. And, we keep our best sellers of Addinterior (Denmark), KORBO (Sweden), Northern Lighting (Norway) and LindDNA (Denmark).

Just follow us on Facebook to see what's NEW, COMING or GOING!



Rain shoes this SUMMER?!

Yes...why not! They're perfect for the Summer showers and those muddy festival puddles or slippery sidewalks. 

And, after a 'sold-out' we've re-ordered some LAST PAIRS!! Check 'm out on this webshop!

Click here

These funky rain boots are designed by the Swedish Finnish shoe designer Julia Lundsten and made by the traditional Finnish rubber boot brand Nokian. A great high-quality fashion statement. At the festival, you'll be ultimately prepared for all weather types...and, more importantly, you'll look awesome!

Julia Lundsten is based in London and runs the high end shoe label FINSK shoes. She won the Manolo Blahnik award and her shoes are worn by Lady Gaga and Rihanna. By working together with the traditional Finnish rubber boot makers (who have done so for over a century) she is able to combine her progressive shoe design with true craftsmanship! And the result is a practical, fun and very trendy boot that withstands all kinds of weather...let's go outside!

northbound in the media

In love with...New Babylon

northbound has a new 'live' concept store in The Hague. And we're proud! A great shop, with great designers and brands, great response by our shoppers on our concept... #withlovefromthenordics. And, more important, a great location: New Babylon Shopping Mall.

New Babylon Shopping Mall used to be, already quite some years ago, Babylon shopping center. Brownly outdated and playin' the blues...in a boosting new millennium. So, smartly, the Municipality and developers made new plans...pre-crisis...sky was the limit. 

Hence, in the midst of the crisis, a super modern Shopping Mall has arisen, as well as two amazing towers with exclusive apartments. City Livin'!! A daring project, with courageous and enthusiastic entrepreneurs that want to make living&working&shopping more of an experience...innovative, high service, sustainable and of the best quality. 

New Babylon and the shops work closely together to make the shopping experience a success in the Mall. Customers deserve more and get more at New Babylon. 

Of course, @ northbound concept store, you always get more. Great brands, with beautiful stories about the philosophy of the designer, the production, the materials. An ongoing mission to get the best, unique and fun products together...with love from the nordics.


If you are ever in the neighborhood, in The Hague: come visit northbound concept store @ New Babylon Shopping Mall.

We're situated next to Central Station of The Hague. Really, it's closer than you think! Ask us all about our brands: we offer you great story telling, slow shopping and a whole new nordic experience.

Welcome! If you can't make it, check out our webshop whenever, and follow us on Facebook...!






November 03, 2013 — Mila Kluen

Opening soon...northbound's Concept Store

Next week northbound will open up its first concept store in New Babylon Shopping Mall, The Hague.

It's happening (slogan New Babylon)...on the 19th of September!

We're filling up the webshop this week and next week...which will give an almost complete overview of what we have to offer in the concept store (of course we offer even more products and brands in our store).

Mormor, our viking granny, is introducing and watching over all the new stuff. with love from the nordics...

If you live close, or planning a city trip to The Hague (NL), you have to stop by and see all the products 'live'! We'd love to tell you more about them, they're all special, exclusive brands with their own philosophy. Brands that are completely organic, or recycle leather for their products. Or brands that stand for honest and high quality craftsmanship in their production. 

And the designs are always fresh, fine and a lot of fun! Unpretentious! 

We hope to welcome you in our new concept store, where coolness comes with a glow...

Find us at New Babylon Shopping Mall

northbound store

Anna van Buerenplein 4

2595 DA The Hague

The Netherlands

Follow us on Facebook!

September 12, 2013 — Mila Kluen