Organic Cotton in the spotlight

At northbound store we've been selling The Baand's organic Tee's and winter knits since our opening, last year...! The cotton is absolutely of the highest quality! Soft and strong! The knits...of baby Alpaca wool...are amazing, so soft.

Let us tell you a bit more about the philosophy behind this awesome Danish brand, The Baand.

The Baand was founded in 2009 by Designer, Julie Villumsen & Textile Purchaser, Stine Bauer Boskov. Both had been working in fashion for a while, but it was not until a trip to Lima that they had ever felt such a fantastic softness and high quality of cotton.

And there came the idea of real fair fashion basics. Those favorite pieces in your wardrobe that always save the day and make you look your best!

That's why The Baand started to call their shirts, cardigans, pants, skirts...their Everyday Heroes!

The Baand is deadly serious and dedicated to a perfect fit, unique craftsmanship and attention to every detail. Furthermore, they don't like the idea of consuming without thinking. Don´t like to throw things away. That's why The Baand decided to create clothes that stand the test of time, and just get better and better the more you wear them!

The Peruvian organic cotton that they use in their products, is among the world´s absolute finest. The quality is amazing. The fibers are extremely long and therefore super soft and strong at the same time. Which basically means, that their clothes last for years and really can become true favorites in your wardrobe.

In Peru, just outside Lima, The Baand has the Tee's produced in a small factory where they also produce in a fair way! No waste of fabrics, vegetable dye to color the fabrics and no child labor. This is what The Baand shared on their Facebook, just before traveling to Lima this month.

"These 6 girls are the ones who have sewn our SS14 garments in Lima. They used to be homeless but now they all live across the street from the workshop who has given them a job and taught them how to sew! The girl in the striped tee is Ruth, the girl in black is Carmen - we are going to meet them in April when we travel to Peru!"



Since 2014, The Baand also has Tee's produced in a small factory in Portugal. Also of great 100% organic cotton or beautiful soft 100% linen.

Have a look at all the Tee's by The Baand on northbound's webshop, click here


Last but not least, spotted on Dutch Television, presenter Froukje de Both wearing The Baand's "Ganesa" oversize T-shirt in vintage washed color "porto stella"! (click here to see the shirt in our webshop!)

Awesome knitting for the Summer!!

Last year we started selling some first pieces of the exclusive Danish knitwear brand, Iben Høj. I met designer Iben Høj during the Summer Fashion Fair in Copenhagen, and she was without a doubt the most unique and authentic designer at the Fair. Awesome knitted pieces, not many (but stunning!), were displayed at her simple yet most elegant stand. It was love at first sight.

And, since I've had her designs in the shop, it's not the most easiest collection to sell, but...when someone falls in love with the refined design and the fine texture of the exclusive's irresistible. And, I love selling it. Someone takes home a super exclusive and authentic piece. And yes, designed and made with LOTS of love from the nordics. 

Just to get you better acquainted with Iben, click here for her story and the stunning pieces we sell in the webshop. Of course you are also welcome in our concept store in The Hague (NL), if you happen to be in the neighborhood...:) 

northbound in the media

Fine jewellery design, by Pernille Corydon (Dk)

Since the start of earlier this year...Pernille's fine and elegant jewellery has been a part of our Nordic designer collection. With great success! This beautiful and kind Danish designer, Pernille Corydon, is inspired by Scandinavian simplicity and geometric shapes. She creates distinct, modern jewellery stripped of excess.

remains is a pure and feminine expression that matches women of
 all ages from all parts of the world.

And yes, we can prove that! At northbound Concept Store her jewellery is a true hit! Her Open Coin collection, the Open Triangle and Delta shapes, but also her natural leaves design is loved by many. Her latest collection, the Brick collection, is phenomenal! Especially when you read about her inspiration to design these pieces...

The above ”out of the window snapshot” was taken by Pernille Corydon on a flight to The Netherlands. After arriving at her hotel later that day, she began making her design sketches for the new Brick collection (below).

The Dutch landscape that turned into a jewellery collection is a great example of how the observant Danish designer works.


Born in 1976 Pernille Corydon grew
 up in the small beautiful town of Kerteminde on the Danish island of Fyn. Pernille Corydon’s interest in crafts showed at an early age, and through the years her unique talent became more and more evident. 
In 2008 Pernille Corydon started 
focusing on designing jewellery, that she produced by hand herself. To begin with her designs were sold only through her own design shop in her current hometown Haderslev in Southern Denmark. However, it soon became clear that her distinctive design had potential for more. The basis for the design company Pernille Corydon Jewellery had been created.
After years of success in Denmark, Pernille Corydon has now made her international breakthrough. Today her jewellery is sold through more than 200 retailers in several countries and in cosmopolitan cities such as Helsinki, London, Berlin and Tokyo.

And in come and shop @northbound Concept Store or have a look on our webshop! And follow northbound's Facebook page, we'll have a Give-way soon!

Pernille Corydon is grateful. Her
 success allows her to continue to create – to the delight of herself and the many women around the world who have embraced her honest, pure and minimalist design.

Thank you Pernille!

November 24, 2013 — Mila Kluen

In love with...New Babylon

northbound has a new 'live' concept store in The Hague. And we're proud! A great shop, with great designers and brands, great response by our shoppers on our concept... #withlovefromthenordics. And, more important, a great location: New Babylon Shopping Mall.

New Babylon Shopping Mall used to be, already quite some years ago, Babylon shopping center. Brownly outdated and playin' the a boosting new millennium. So, smartly, the Municipality and developers made new was the limit. 

Hence, in the midst of the crisis, a super modern Shopping Mall has arisen, as well as two amazing towers with exclusive apartments. City Livin'!! A daring project, with courageous and enthusiastic entrepreneurs that want to make living&working&shopping more of an experience...innovative, high service, sustainable and of the best quality. 

New Babylon and the shops work closely together to make the shopping experience a success in the Mall. Customers deserve more and get more at New Babylon. 

Of course, @ northbound concept store, you always get more. Great brands, with beautiful stories about the philosophy of the designer, the production, the materials. An ongoing mission to get the best, unique and fun products together...with love from the nordics.


If you are ever in the neighborhood, in The Hague: come visit northbound concept store @ New Babylon Shopping Mall.

We're situated next to Central Station of The Hague. Really, it's closer than you think! Ask us all about our brands: we offer you great story telling, slow shopping and a whole new nordic experience.

Welcome! If you can't make it, check out our webshop whenever, and follow us on Facebook...!






November 03, 2013 — Mila Kluen

Opening soon...northbound's Concept Store

Next week northbound will open up its first concept store in New Babylon Shopping Mall, The Hague.

It's happening (slogan New Babylon)...on the 19th of September!

We're filling up the webshop this week and next week...which will give an almost complete overview of what we have to offer in the concept store (of course we offer even more products and brands in our store).

Mormor, our viking granny, is introducing and watching over all the new stuff. with love from the nordics...

If you live close, or planning a city trip to The Hague (NL), you have to stop by and see all the products 'live'! We'd love to tell you more about them, they're all special, exclusive brands with their own philosophy. Brands that are completely organic, or recycle leather for their products. Or brands that stand for honest and high quality craftsmanship in their production. 

And the designs are always fresh, fine and a lot of fun! Unpretentious! 

We hope to welcome you in our new concept store, where coolness comes with a glow...

Find us at New Babylon Shopping Mall

northbound store

Anna van Buerenplein 4

2595 DA The Hague

The Netherlands

Follow us on Facebook!

September 12, 2013 — Mila Kluen

Chill Living...with love from Norway

How often do you take the time to breathe deeply, close your eyes, use your senses and just enjoy life? Chances are your answer is “all too rarely.” In our busy everyday lives where obligations, work, hobbies and an active social life are juggled at an ever more hectic pace, it is very easy to lose sight of what really matters.  Time for family, contact with nature, time to eat healthy and tasty food along with your nearest and dearest... Quiet time for contemplation...

These values formed the basis for two sisters in Norway when starting ChillNorway in 2004. With their clothes, they want to promote a healthy and natural ideal for women, far removed from the merciless, stick-thin yardstick of the catwalk. 

ChillNorway became the name for women and children, who want to live, love and enjoy life with no boundaries. In soft, natural materials and in designs that unite the practical with the beautiful. Chill Living is the message behind the clothes. It is about finding the time for the small things in life. It is about daring to reject the things that don’t mean anything.

ChillNorway's goal is not to grow too big, but to create something that means something. How chill is that...!

northbound is proud to have ChillNorway in store! And the shirts and jumpers are true eye-catchers in it's 'Chill' designs and high quality. Really great stuff!

And, lucky you. It's all on SALE now. And, we ship the clothes for FREE the next weeks (in NL)

Click here to discover the Chill clothes!


July 01, 2013 — Mila Kluen

Danish Divine Design...!

The ANGEL stool


Always had a thing for beautiful, sculptural yet simple design. Earlier this year, when I was looking for that kind of (Nordic!) design to add to my shop, I came across this absolute eye catcher: the ANGEL stool by Addinterior, Denmark. Love at first sight! And, when it came to my shop, it was pretty exciting to find does it 'sit'???

My purchase had been pretty impulsive, all based on the amazing design. Well, that moment of sitting down came...and it was surprisingly soooo comfortable. More excitement rushed out: whoohoo! How do the Danes do this! Admiration and respect for their ability to shape steel so sculptural, yet simple and make the product a fully practical and useful addition to your home. Unique, minimalistic and...divine design!

The ANGEL stool is designed by the Danish designer Gry Holmskov. Let me add a short video of Gry explaining her inspiration to design the ANGEL STOOL Was it the angel shadow that she wanted to create? Was it a form in nature that she wanted to use?

Click here to view the video.

The ANGEL stool is available @ northbound webshop! Priced at €240,- Click here to view!

The ANGEL stool is designed and produced in Denmark. True craftsmanship! 


June 19, 2013 — Mila Kluen

Confusion!! When is Father's Day??

Campaign for Universal Father's Day!

The dads in Belgium and Holland don't seem to want to celebrate Father's Day on the same day. Being difficult, eh? As usual...

And, I just can't seem to get used to it. My parents live in Belgium, I live in Holland. We know that Mother's Day and Father's Day are celebrated on different dates in these two countries...somewhere along the way we stopped trying to get it right. 

Just when I wanted to get it this morning...editing a new edition of northbound's newsletter about...Father's Day...I got it ALL wrong. Again!

Well, I got it wrong for all my Dutch followers. Luckily I have a lot of followers in Belgium too, so for them...perfect timing. Get your Father's Day present @ northbound store. Have a look at the newsletter here! Or follow us on Facebook!

Some 'nice to know' facts about Father's Day...Luxemburg celebrates it on the 3rd of October...
And our Nordic neighbors on the second Sunday of November...except Denmark...they celebrate Father's Day TODAY!! 


A list of (northbound) wanna haves for ALL fathers:

Perfect recipe for comfort is a boxer by Bread&Boxers (Sweden). Just like bread, you want fresh undies in the morning...Get them Shipped for FREE in NL and BE, €19,95. Look them up online (Free shipping code for NL/BE: Bread&Boxers)

 Old School Sweater by Amatør. Looks good on MEN and WOMEN! Boyfriend fit, it's called. Get it online! (Free shipping code for NL/BE: Amator)

 A Bucket of useful these KORBO baskets can be!! The baskets are hand made in Sweden and date back to the beginning of the last century, when fishermen used them to take the fish out of the water. Now modernized to fish out your beers...Look at all the shapes and sizes online!

 Get ready for a lazy Sunday...get your book, switch on the Sunday light by Northern Lighting, place your coffee on it, sit back and relax! Want more romantic light? Switch the bulb around and here comes...a candle light holder. Smart thinking... Great gift for Dad, get it online!

It's ALL about...the weather

A Swedish friend is visiting this weekend. Been years since we saw each other! 

A message from her on FB: "I thought you said you would have nicer weather at the end of May. Just checked the forecast before starting to pack and saw that we'll be having shittier weather in NL than here in Sweden?! Rain and 10-14 degrees?! WTF?" (...I've been trying to figure out what these last letters guess: WeaTher Forecast?...:)

I don't know why, but I feel terribly guilty and almost responsible...that the weather is so...Nordic!

Since I started my nordic adventure with northbound...I've noticed that the weather has not been very Spring/Summery sunny hot... I sometimes use it to promote my shop, my nordic concept...posting things like 'cold weather coming #withlovefromthenordics' or 'nordic weather outside northbound's Pop-Up store'. See here, last Friday...hailing outside the store...


Well, OK, not very funny to keep joking about. But it's just not fair! It's not the Spring we've been hoping for. And, to make it worse...I just read a weather forecast blog...where they say that this Summer is going to be the worse Summer since...a long, looooong time. 

To ease the pain...and get the smile back upon our faces: just keep looking out for northbound's great products from...the Nordics. I don't dare say, can take all weather types!!! 

Lovely jumpers by Chill Norway... beautiful smart jackets by Amatør... easy fit T-shirts by The Baand...playful watches by TRIWA...sturdy leather bags by MOO lights by Northern Lighting...fine design jewelry by Pernille Corydon...Cotton brushed blankets by Fabulous Goose...Excellent easy chairs by RVW...Raw expressive jewelry by ByBillgren...Every day fresh boxers by Bread&Boxers...Angel-like stool by Addinterior...Hand made wire baskets by KORBO...

And...soon to come...a real great (fashionable) asset for rainy days...Keep you posted! Follow us on Facebook!

northbound's Wall of Brands: