northbound's story

"Two roads diverged in a wood, and I,
I took the one less travelled by,
And that has made all the difference."


Clean design, fresh lifestyle and honest quality from the Nordics. That’s the philosophy behind northbound. Mila Kluen, former lobbyist, now founder and owner of the northbound concept store, loves unpretentious yet elegant fashion and lifestyle design from the Nordics. With a sense of social awareness she created a fresh environment where exclusive brands and upcoming designers from Norway, Sweden, Denmark and Finland are given the floor... Sustainable design with surprising elegance., where coolness comes with a glow...


Come visit our Concept Store in The Hague, NL.
You can find us next to Hotel Des Indes and near de Denneweg!
Vos in Tuinstraat 2-C
2514 BX The Hague
Follow us...northbound. On Facebook and Instagram!

with love from the nordics...